Google Penguin Update

What is the Google Penguin Update?

Google penguin is an algorithm or mechanism, which is designed and released by Google in April 24, 2012 to check those websites which are violating Google SEO policies (these policies are pre-defined as webmaster guidelines). Google released penguin version 1.0 and then later, updated versions came in turn, which basically identifies spam sites, to maintain its website ranking system in a genuine manner, and to reduce the search of inefficient content to provide you the best contents or genuine search results.

What does it do?

Let’s plunge into penguin update. Google penguin check those websites, being searched through google search engines, and verify that, these sites are as per Google webmaster guidelines and not violating any policies, which helps in maintaining Google ranking for bad content and sites having bad links. This update also categorizes websites into a black hat or grey hat SEO habits. It finds unnecessary links or paid links pointing towards a specific website trying to rank that site high among google searches and then takes necessary actions to reduce the ranking of those sites or by blocking a URL permanently.

Penguin 4.0 update

Penguin 4.0 is the latest update released by Google On September 23, 2016, it was the seventh update from Google. It seems to google not going to release more refreshments for penguin updates because this version works on real-time monitoring as websites to have evaluated real-time working scenarios. This update also differs from previous versions of penguin updates, as it does not demote a website, rather it discounts bad links or paid links, and does not harm your overall website or URL ranking.  It also reduces the size of disavow files. It is now also a part of Google’s core algorithm and relief for webmasters, indeed.

How to find bad links and to remove them from your site?

To check unnecessary bad links on your website you need to go to Google webmaster tool and have a look at those links you are familiar with. List out those links, which are not familiar to you, now go to Google Disavow tool and submit those links and Google will do the rest for you. This is very necessary to reduce the risk of the Google penalty.

 

To know what are SEO policies defined by google for webmasters, please go through my SEO section for a better understanding of SEO and its types.

So, it was all about Google Penguin update, and very important for beginners who just start learning SEO tactics. Please share this post and keep learning from computerflicks, because it is beyond computing.